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Thursday, June 24 2010
Lipton Ice Tea launches an international competition called "Great Preselection", which gives a lucky winner the chance to accompany Hugh Jackman on the set during the next TV spot for the brand.
The competition was inspired by the success achieved by the first two spots for Lipton Ice Tea, starring Hugh Jackman.
The "Great Preselection" for Lipton Ice Tea, with the famous actor Hugh Jackman, best known for his roles in movies like Wolverine, X-Men or Australia, will find the most optimistic and full of life person.
The competition will take place on the internet and aims to become the largest international digital competition.
In order to register, the participants will have to make a 60 seconds movie with themselves, illustrating the lust for life, optimism and vitality attributes that Lipton Ice Tea is looking for.
They will be uploaded on a site, where visitors can watch and vote. Top 15 movies with the most votes will enter the fight for the grand prize. The winner will be announced this autumn.
Jason Green, the Chief Marketing Officer at Lipton Ice Tea said: "People around the world were excited when they saw the first spots for Lipton Ice Tea with Hugh Jackman, and as a token of gratitude, we want to give someone the chance to accompany the famous actor on the set at the next spot.
I'm just curious to see what appetite for life and optimism has the people and how will they illustrate it.
Hugh Jackman said: "Lipton Ice Tea spots were my first commercial production, I had fun shooting it and now I am glad that another lucky person somewhere in the world will have this chance.
We are looking for someone to transmit more energy, an optimistic person and tonic! Good luck to all! "by FW Editor |
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