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Jessica Simpson Talks of Her New Lingerie Line


Jessica Simpson Talks of  Her New Lingerie Line

Tuesday, August 4 2009

Jessica Simpson, who is considered the reigning queen of celebrity merchandising by some, just launched her sexy lingerie line at the Vandale showrooms in Manhattan.



"My intimates are feminine and sweet with a hint of fun," she conferred to WWD.com. "My lingerie reflects the way I'm feeling when I wake up and helps me set the tone for my day."



Simpson added, "Vandale is developing a great collection of feminine, sexy, regular and full-figured bras which are going to be amazing. We are also working on a sleepwear collection that I know I will live in. We have focused on using really soft fabrics that feel good against your skin. The whole line centers around great basics for every day that are comfortable and fit your body. We spent a lot of time on the details. I really wanted to make this line special."



by FW Editor

image source: msn.com